top of page

Shah CPG Consulting

Trusted Expertise For Your Consumer Product Development Needs

About Us

Somil Shah, Founder & CEO

After 10+ years of industry experience leading revenue growth and profit optimization across 30+ global markets at P&G and Reckitt, I founded Shah CPG Consulting to provide Product, Strategy, and Operations services to high-growth companies looking to scale their consumer product businesses and expand internationally.


I noticed many growth stage CPG companies were wasting significant time, energy, and financial resources with failed product launches, poor operational strategies, and ineffective innovation planning. My team provides product development, project management, innovation strategy, and manufacturing expertise for beauty, personal, home, and oral care consumer products.


We'll help you seamlessly launch your product pipeline, so you can focus on the rest!

Professional background

  • 4 Years of Senior Management at Reckitt

  • 7 Years of Global Product Development at P&G

  • MBA in Strategic Management from Chicago Booth

  • BSE in Chemical & Biomolecular Engineering from UPenn

Our Approach

Helping Growth Stage CPG companies with $1M ARR profitably scale to $10M+



  • Competitive analysis

  • Product segmentation

  • Dynamic sales forecasting

  • Innovation pipeline

  • Pricing optimization

  • NPD project management



  • Long-term vision

  • Optimize profitability

  • Focused goals

  • Scalable growth

  • Clear roles/responsibilities

  • M&A readiness



  • Demand planning

  • Streamline manufacturing

  • CM/3PL management

  • Global expansion

  • Gross margin improvement

  • Continuity planning

Bar Chart

How We Help Clients Succeed

We are expert Product Development Consultants helping companies sustainably design, innovate, and scale their beauty, personal, home, and/or oral care consumer products with a detailed, end-to-end product development service across innovation, formulation, supply, manufacturing, and e-comm/DTC launch.

We offer additional advisory support to startups, SMBs, consulting firms, and Private Equity clients on high performance R&D practices, corporate strategy, global product development, organization structure design, process scale up improvement, raw material qualification, pilot plant design, manufacturing supply chain design, product strategy, sustainable practices, and efficient business operation.

product development strategy operations consulting client success
R&D product development clients succeed
consumer products supply manufacturing product development
Financial Report
Two Men Shaking Hands

Our Difference

Efficient Solutions

We provide efficient solutions to optimize consumer products operations. Our team of experts works closely with clients to develop strategies that streamline processes and improve overall performance. With our expertise and industry knowledge, we help businesses achieve their operational goals and drive success.

Tailored Approach

At Shah CPG Consulting, we understand that every client is unique. That's why we take a tailored approach to our services. We carefully analyze each client's specific needs and challenges, and develop customized solutions that address their individual requirements. Our goal is to profitably deliver results that exceed expectations and drive long-term growth.

Industry Standards

As a leader in the consumer products industry, we adhere to the highest national standards. Our team stays up-to-date with the latest industry trends and best practices, ensuring that our clients receive the most innovative and effective solutions. With our commitment to excellence, we help businesses stay competitive in a rapidly evolving market.

Collaborative Partnership

We believe in building strong and collaborative partnerships with our clients. We work closely with them to understand their goals, challenges, and vision for success. By fostering open communication and mutual trust, we create a supportive environment where ideas can flourish and solutions can be implemented seamlessly. Together, we achieve remarkable results!

Discover how our efficient solutions, tailored approach, adherence to industry standards, and collaborative partnership can benefit your business. Get in touch with us today to learn more about our services and how we can help you achieve your product, strategy, and operations goals.

Products Launched Globally

Here is a list of all the products we've successfully launched globally across different brands and companies. Our track record of professional success is unparalleled.

Olay Body Wash.jpeg

Olay / Gillette / Safeguard

Body Wash

gillette ap spray.jpeg

Gillette Antiperspirant Spray

Improved and concentrated formula launched globally across 20 markets


Dettol Liquid Hand Wash

dettol cool BW.jpeg

Dettol Cool Body Wash

New fragrance technology with first-of-its-kind "5C cooling" claim launched in 40+ countries

duo cleansing pods.jpeg

Ivory / Olay / Old Spice

Duo Cleansing Pod

safeguard .jpeg

Safeguard Bar & Hand Soap

Refreshed lineup of Safeguard products launched across China

Package Free MPC.jpg

Package Free Multi Purpose Cleaning Spray

Sustainable cleaning spray in 100% recyclable aluminum bottle with natural, safe ingredients launched in record timing


We offer a variety of custom-designed product development support for your unique project needs. Our goal is to help you in the most efficient way possible to deliver the highest-quality end product.

Pillars of Success: Integrity | Communication | Transparency | Vision | Trust

Professional Consult

Directional advice

Short-Term Project

Hands-on guidance

Long-Term Engagement

Detailed expertise

Our Clients

"Really we couldn’t have made this work without your patience and product development support. Anyone would be lucky to work with you."

Matthew S., CEO, Package Free

package free green.png

Contact Us

Thanks for submitting!

bottom of page